Make or Break Your Brand

  • March 05, 2015
  • 7:45 AM - 9:00 AM
  • Metropolitan Hotel, Connaught Room, 645 Howe Street, Vancouver


  • plus GST
  • plus GST

Advance registration and payment is required. Cancellation: 72-hour notice
Registration is closed

A BCCCA Panel Discussion

The contact centre is the critical front line for your organization’s brand.

Your responsibility as the keeper and the builder of that brand cannot be taken lightly.

Join our three expert panelists to learn how they approach recruiting, training and managing their staff to create a workplace culture that actively supports their corporate brand.
This event will appeal to forward-thinking contact centre directors, managers, trainers and team leaders.

Our expert panel discussion events ALWAYS sell out – so avoid disappointment and register early!

Elayne Preston
Managing Consultant
Workplace Health Call Centre, FHA

Elayne has been an occupational health nurse since before the dawn of time (she says). She is certified in this nursing specialty in both Canada and the US. Elayne manages Occupational Health & Wellness at Fraser Health and until recently, Provincial Health Services as well. She has organized many Influenza Vaccination Campaigns for employees but none can top the mother-of-all campaigns in 2012, that almost drove her to an untimely retirement. She will share the unique challenges of creating the right workplace culture in a public sector environment.

Lisa Ly
Contact Centre Manager
Stericycle Communications

Lisa has over 10 years experience working for organizations known for cultivating their brands and investing in their people and culture (e.g. Indigo Books & Music Inc., GAP Inc.). She is looking forward to sharing with you creative, fun and impacting ways to ensure that culture is at the heart of how you run your business.

Celine Clements
Manager, Customer Service

TU Group

Celine has worked in the health insurance industry for almost 20 years, and began her Call Centre career with TU Group 9 years ago. Prior to entering the exciting world of insurance she spent time in Los Angeles trying her hand in the acting field; Celine's thespian experiences have served her well in her approach to coaching on great customer experience. Celine is excited to share her perspectives on what it means to be part of TU's current rebrand initiative, and the steps she's taken to ensure her Customer Service Team embodies the new brand's persona and qualities in all customer interactions.

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